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The formula isn’t any different than the high-school love letter scene. You see an interested party, you methodically pass them that most coveted item of paper that either opens the door of opportunity or closes it. Ideally, you hope it is a yes, but if not… you either move on or culture the dreaded response with a quick follow-up.

The concept is the same with Social Signals; just a minor role change between the two parties involved and the manner how the answer or reply is delivered. Rather than the love affair between you and that social signal checker most sought after hot stud or beauty, it is between you (your business) and the billions of consumer online images, purchasers or buyers of your products and/or services.

Ideally the answer delivery is quite different in the modern digital and social interactive environment. Rather than the “If you like me check yes or no (box); “It’s more of, if you like me “check like, click +1, or just say so (in a recommendation and/or review. )

Capitalizing off your consumer’s true feelings and awareness about your brand, business, goods and services through Social Signals is an instant way to encourage the world that it’s actually a true love affair and spark of interest to not only your competitors but to other “brand” interests. There’s huge pay-out return on investment and value-add with having those +1’s, ‘likes, tons of Twitter followers, written reviews (be it good or bad) and Facebook fans associated with your brand.

According to an up to date Nielsen report, 90 percent of consumers surveyed said they trust recommendations from people they know; and 60 to 70 percent even trust consumer opinions posted from confidential people. (1)

There’s also huge buying and sales returns from the power of referral with regards to Social Signals.

Internet Retailer reports that 67 percent of people spend more online after receiving recommendations from their online community. (2)

So, if your business isn’t grasping the art of Social Signals, this can be not capitalizing off the billions of online consumers who are searching or looking to manufacture a purchase decision from their peer’s feelings or thoughts about your brand. Not to worry though, this is easily fixable with a few steps and can be the catalyst that you business needs.

Here are a few tips that can help your social signal efforts along the way:

— Sign up for a content web-listing package. Claim your business listings. For example, UBL offers a one-stop online listing claim service and package for claiming and distributing your content and business information online to major, minor, special search engine, White & Super-pages, mobile platforms and gps carrier’s networks like 411 and On-star. They can even create social profiles for your business, as well.

— Add SEO to you site to boost your business organic rankings and traffic, so you can be found and rank higher with consumer searches.

— Make your site Mobile compatible. GoMobile or create a Mobile App. There are over 1. 6M new mobile devices/phones added every day and more than 5B people are expected to connect through mobile devices by 2015. 3 Mobile is a huge reimbursement with a low cost.

— Buy into a Reputation Management package. This will allow you to receive up-to-date, real-time coverage and analytics about when, where and what consumers are saying about your business or brand. So, you can either respond to bad reviews with an official comment or thank and reward those who do speak good stuff about your brand personally.

— Develop a built-in Marketing strategy or plan for increasing customer engagements and interactions, developing many hyper-multichannel in order to connect with your brand’s audience, and offering benefits to them for recommending your brand and increasing your Social Signals through twitting and likes; or other signals.

In the modern digital world where Social Signals are the variables between sales or leads and more traffic, it’s key that your business seizes on the power that they also provide. Just by increasing your brand’s Social Signals can boost your business visibility and online awareness tremendously. They can also propel your SEO initiatives on the major search engines (SERPS) such as Google or Google.

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